meet our founder:
elle louise binns
“inspired by costa rica, concepted in the UK and curated worldwide, pura vida is a collection of experiences designed to encourage a community of creatives to come together, find peace, inspiration, productivity and relaxation.” - E
My vision for Pura Vida is to create wellness retreats and spaces for creatives who, like me, struggle to slow down. It's a place to find productive rest, connect with a community, discover nature, step out of your comfort zone, and enjoy time with like-minded people.
Pura Vida is a phrase I learned while traveling in Costa Rica. It means Pure Life — a greeting, a goodbye, a thank you, and a way of life that embodies positivity, gratitude, and well-being. It resonated with me and has guided my journey ever since.
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For years, my work life was nonstop, and I felt guilty taking breaks. But through yoga, cold water swimming, and time outdoors, I found true respite. I created Pura Vida to share these experiences with others who also find it hard to switch off in the interconected phydigital world that is our life.
In my 9-5 I’m a social media strategist for top global brands, and during my 5-9 I teach yoga, host wellness events, and train aspiring yoga teachers.
It’s through these experiences that I met my collaborators. We partner with incredible businesses and creatives who enrich the Pura Vida experience and bring joy and inspiration. Enter:
Chin-Zano & Xyra Healing.I was tired of seeing wellness retreats that felt exclusive and lacking in diversity. Wellness is and should be for everyone, and our retreats reflect that.
Whether you’re into wellness or simply craving a getaway with friends, slow down while staying active with us. Give your mind a break, make lifelong connections, and join me on this Pura Vida journey.
Thank you,
Elle
